Visual Identity - Souza

The visual identity of the artist Souza was created from a fusion of artistic and visual references that represent both his work and his persona. With the aim of repositioning his brand for a more alternative audience, the new identity brings elements ranging from folk, the artist's musical origins, to Tarot graphics, maintaining a strong national and popular appeal. The concept of "Deep Landscape" guides the project, highlighting that, just like a landscape that initially seems simple and beautiful, it is in the layers of references and nuances that the depth and complexity of the feelings explored in his music are revealed.