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Visual Identity - Looa
Project Type
Visual Identity
Date
September 2022
The visual identity of Looa, an alternative pop duo, reflects their fusion of pop subgenres with a unique worldview. The design reflects this mix by combining visual elements inspired by the 90s and Y2K aesthetics, combining technological and analog references. To reinforce the experimental character of the band, simulations of different image generation techniques were used, reflecting the balance between innovation and nostalgia, essential to Looa's musical universe.
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