Visual Identity - Banda Nova Funcart 2020

The visual identity of Banda Nova Funcart, 2020 edition, was developed to reflect the innovation and ongoing impact of the festival on the cultural scene of Londrina and the region. Inspired by the waves generated by throwing a stone into a lake, the brand is changeable, with graphics that change over the years. This fluidity symbolizes the lasting effects that the festival generates, beyond the event itself. In addition to the visual identity, supporting materials were created, such as posts, covers, avatars, videos and motion graphics, adapted for social media and digital platforms.